SEO (Search Engine Optimizing)

Search Engine Optimization (SEO) techniques are employed to take advantage of the fact that a majority of search engine users prefer to click on an "organic" or "natural" search engine listing, rather than on a paid ad.

Search Engine Optimization (SEO) is a process that makes a website search engine friendly, and helps the site rank well in the search engine's organic listings. At S.B. Stone & Company, every website we create utilizes SEO principles for construction and content.

What does it mean to be "search engine friendly?"

When a site has been constructed with optimization in mind, search engine "spiders" (also called "bots" short for robots,) can find the site and "read" its pages easily. The information gathered will then be transmitted back to the search engine, and the website will be properly categorized in the search engine's database.

What are "organic listings"?

Organic listings are the search engine's "free" listings. Search engines also serve up "paid" listings. Google's paid (or sponsored) listings appear on the top and right-hand side of the browser window.

Organic listings' results are completely automated. You can't pay for a Number 1 listing -- your site's ranking will be based on it's merits. Furthermore, Google imposes a waiting period for new sites or newly optimized sites. It typically takes 6-9 months for your site to rise to its natural position in the listings.

In addition, there are steps that should be taken either by you or by us. A link campaign is an example.

Link Campaigns

Search engines utilize a variety of automated techniques to generate a query response. One of the variables they measure is the quantity and quality of incoming links to your site (i.e., websites that have linked to yours). The theory is that if outside sites have chosen to link to your site, it must mean that your site's content has merit. A link campaign is a process of researching relevant and complementary sites, and requesting a posting or link exchange. (Relevance is critical; getting unrelated sites to link to yours will not yield positive results.)

S.B. Stone & Company builds websites to be search engine friendly. We can also assist you in ensuring that your content and site structure are assets with respect to search engines. Call us at 216-524-9055 for more information, or send us an email.