Print and Graphic Design

In the current climate most of the excitement (as well as money) is flowing towards web-related marketing and advertising, but the most successful companies back their web efforts with print-based materials and other media. Ideally, all of your traditional marketing and advertising activities should work in sync with your web-related efforts to create a mutually reinforcing system.

Branding

For many mid-market companies, creating or upgrading a website offers a perfect opportunity to create or update the corporate/organizational brand.

Famous advertising copywriter and ad agency founder David Ogilvy defines brand this way: "The intangible sum of a product's attributes: its name, packaging, and price, its history, its reputation, and the way it's advertised."

For the last 120 years major corporations have been spending fortunes on all aspects of branding. They have dedicated massive resources to the discovery of the fundamental principals that lead to branding success. Today, organizations of any size can put these same principals to work.

S.B. Stone & Company will help brand your organization through Logo Design and development of identity systems (business cards, letterhead, envelopes, headers/footers for Word Docs). The style, tone, colors, and themes of your brand will be seamlessly reflected in the visual design of your website.

Print and Graphic Design

The emergence of the Web changed the playing field for printers. While some went out of business, others re-tooled and reinvented themselves. Nowadays there are many niche and specialty printers offering services like 4-color printing at very competitive prices. Many companies are taking a new look at the old craft of printing.

S.B. Stone & Company offers a full-range of print design services. Our seasoned staff designers are conversant in a variety print media, such as:

• brochures
• booklets
• catalog
• direct mail pieces
• program books
• training manuals
• newspaper and magazine ads
• posters
• postcards
• labels
• cd-covers
• POP displays

Print to Web to Print to Web...

As discussed on our Interactive Marketing page, Print and Web can be joined in a variety of ways to increase success -- and the measurability of that success.

S.B. Stone & Company can bring these new marketing and branding opportunities to your organization today. Call us at 216-524-9055 or send us an email.