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Interactive Marketing: Web Analytics

If you have an existing website (or have deployed a new site), how can you determine how well the site is generating traffic and/or business? As more and more businesses seek to develop a greater presence on the web, it has become increasingly important -- particularly for businesses engaged in e-commerce activities -- to get specific answers to some basic questions:
  • How much traffic visits the site on a yearly, monthly, weekly, daily, or hourly basis?
  • From where did the traffic originate?
  • How long does the typical visitor stay at the site?
  • Are visitors viewing pages where critical information resides?
  • Do traffic patterns indicate obvious problems in need of attention (abandoned shopping carts? no sales?)
  • What's the number of visitors to sales generated ratio (the conversion rate)?

Most Internet Service Providers offer a variety of reports filled with data about your site's activity. Web Analytics is the interpretation of the data collected by the servers where websites reside. There are a number of tools available to help you objectively measure, analyze, and respond to your website's activity. We will help you to implement and utilize the appropriate tool(s) for tracking visitors and, if needed, perform load testing and performance monitoring.

With these types of analyses, and working in conjunction with an informed web development/design team, you can tailor your site to work in concert with all of your marketing efforts.

Let us help you figure out how your website is doing, and how it can be improved! Call us at 216-524-9055 or send us an email.