Interactive Marketing: Website Design

Structure:

• Brochure websites
• Interactive database-driven websites
• E-commerce websites
• Intranets/Portals
• Content Management Systems
• Custom Web Application Development

Content:

• Graphical Design (see our Print and Graphic Design page)
• Web Content Authoring (see below)

Marketing (visit the linked pages)

• Search Engine Optimizing (SEO)
• Search Engine Marketing (SEM)
• Web Analytics

Designing a website is much like designing a house -- there's fun and cosmetic aspects to consider, but underneath there needs to be a solid, functional foundation that meets relevant codes and makes the best use of the surrounding landscape's features.

Functionality, usability, and visual appeal need to be balanced and the driving questions that need to be answered are: What will desired visitors be looking for? How can the site best respond to their needs/wants?

It's important to apply everything you know about the demographics of your target market to your website. Furthermore, your site should reflect and blend seamlessly with your traditional marketing and branding efforts.

Understanding your audience and the goals that you are trying to achieve online will direct the decisions made about colors, graphics, animation, navigation, and content.

Custom Programming

S.B. Stone & Company has development resources to compliment our design and content services. We can provide dynamic content using a variety of today's popular technologies, like ASP.Net, Perl, PHP, and more. Whether you need to store new contacts in a database or sell products over the web, we can provide the capability for your website.

Content Development

It's important that your website be skillfully built so that it is functional and usable. But the structure is ultimately there to support the content that will interest (and persuade) your visitors. This can be the most challenging part of a website development project for you. Someone has to fill those pages with content but Content Development can be fraught with procrastination.

Often content development will be delegated to someone (sometimes multiple people) in the company who may not have the time available to complete the task confidently and/or in a timely fashion. Their task is typically complicated by the fact that the content should (ideally) be "optimized" for good search engine results. Optimization is a skill in itself (see our SEO page).

If you do not have talent in-house to develop web content, we can create content for you. This service can be particularly helpful if you're under time constraints to get a site up and running (content development slows down website projects more frequently than any other aspect of site design and building).

To find out more, call us at 216-524-9055 or send us an email.